The Growth of Fabletics

Everyone that is working out likes to work out in comfort. No one wants to find themselves in a place where they are spending money for clothing that are not comfortable. That is why so many people choose Fabletics when they want to work out. This is the clothing that makes it possible for more people to get a comfortable working in clothes that are trendy without paying a fortune for these clothes.

 

Amazon is a company that has been competing with Fabletics, and Kate Hudson is really trying to get a good grip on the way that she can compete with Amazon, Dick’s Sporting Goods and athletic clothing companies like Academy Sports. This company has grown over the years because Kate Hudson has been able to continuiusly boost the brand and improve upon the popularity of Fabletics. She has done all that she could to really make people take notice of the brand.

 

Hudson has appeared on the commercials. She has also modeled the clothes. In fact, she is the first date that people see when they visit the website. That makes it a lot easier for people to associate Kate Hudson with this brand. She is the person that people recognize when they are trying to get athletic clothes. Kate knows that creating a personal connection is going to change everything about the way that people look at Fabletics.

 

Jeff Bezos has failed to create a true personal connection to customers, but Hudson knows the value of creating a strong connection. Customers see her and they instantly connect her to the Fabletics brand. This is the company that has managed to transition into a mainstream company largely because it has a celebrity that is able to help people discover this brand. That is something Jeff Bezos is unable to do with the clothes that are sold on Amazon.

 

It is true that Jeff sells just about everything that one could imagine for Amazon. The reality, however, is that athletic clothing often gets buried on the Amazon website with all the other non-electrionic items. Kate Hudson, however, is the one that is catering to a specific audience.

 

She wants to make sure that she is focused on an audience that is all about athletic clothing. This makes is easier for Fabletics to compete with Amazon. Customers that desire a website that is all about athletic clothing will shop Fabletics.

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