There used to be somewhat of a stigma surrounding botox, one which has significantly waned as the product and practice have become increasingly popular. One of the individuals who has decided to not just practice botox injections but to pioneer the field itself, is Dr. Mark McKenna who has recently launched a new project called, OVME (“of me”), which, the good doctor hopes, will be to the cosmetics field what Uber has been for personal transportation.
Dr. Mark McKenna acquired his degree at Tulane Medical School where, after graduating, he discerned that he could forge a more successful career as a entrepreneur than as a practicing doctor.
OVME today operates under the promise of delivering cutting edge “curated medical aesthetic experiences in contemporary and welcoming environments.” In interviews Mr. McKenna has stated that his previous experience has revealed the importance of putting one’s business premium upon user experience, thus, the goal was to build a brand around a already established brand. As McKenna explains it in one of his recent interviews, there is a lot of customer recognition and trust in Botox, but very few retailers and businesses have the same level of trust with the product user base; OVME, hopes to change all of that and present a business which users will appreciate and trust as much as Botox itself.
Dr. Mark McKenna graduated from Tulane University School of Medicine in 1999. By then had already realized that he would never get wealthy from just practicing medicine. So after medical school, he joined his father’s medical practice in their hometown of New Orleans and established a real estate company. After Hurricane Katrina in 2005, he lost millions of dollars. After rebuilding he dissolved the real estate company and, relocated to Atlanta in 2007.
OVME is Dr. Mark McKenna’s vision for a nationwide network of cosmetic medical offices offering elective cosmetic procedures such as Botox injections, nutritional and weight counseling, laser hair removal, etc. But what makes Dr. Mark McKenna’s concept unique is the OVME also features virtual patient consults and an app which functions as an Uber for Botox patients. The app allows a customer to connect with a freelance practitioner who can make on-demand consults and house calls.
In an interview with Forbes, Dr. McKenna states that a network of practitioners will be established that function similar to Uber or Lyft. Practitioners consist of physicians, nurse practitioners, and physician assistants.
Dr. Mark McKenna says that they have raised more than 4 million dollars led by an Atlanta investment firm and that the first two centers will open in Atlanta and Nashville. He states that the primary competition for OVME will be local and regional competitors. He goes on to say that presently there is no national competition for OVME and he projects that the business will grow by 25 million dollars over the next five years.