There used to be somewhat of a stigma surrounding botox, one which has significantly waned as the product and practice have become increasingly popular. One of the individuals who has decided to not just practice botox injections but to pioneer the field itself, is Dr. Mark McKenna who has recently launched a new project called, OVME (“of me”), which, the good doctor hopes, will be to the cosmetics field what Uber has been for personal transportation.
Dr. Mark McKenna acquired his degree at Tulane Medical School where, after graduating, he discerned that he could forge a more successful career as a entrepreneur than as a practicing doctor. Due to this realization, Dr. Mark McKenna began a series of businesses, starting with ShapeMed which operated out of a series of offices in Atlanta, offering cutting edge cosmetic treatments such as botox and laser hair aesthetics and general health and fitness advice and was highly successful due to McKenna’s aptitude in key-word indexing. Once 2015 rolled around Dr. Mark Mckenna decided to sell ShapeMed and joined up with a company called Lifetime Fitness, a gym chain; he quite around a year later and it was then he decided to once again found a new company called OVME, which remains his primary focus to this day.
OVME today operates under the promise of delivering cutting edge “curated medical aesthetic experiences in contemporary and welcoming environments.” In interviews Mr. McKenna has stated that his previous experience has revealed the importance of putting one’s business premium upon user experience, thus, the goal was to build a brand around a already established brand. As McKenna explains it in one of his recent interviews, there is a lot of customer recognition and trust in Botox, but very few retailers and businesses have the same level of trust with the product user base; OVME, hopes to change all of that and present a business which users will appreciate and trust as much as Botox itself.
Dr. Mark McKenna graduated from Tulane University School of Medicine in 1999. By then had already realized that he would never get wealthy from just practicing medicine. So after medical school, he joined his father’s medical practice in their hometown of New Orleans and established a real estate company. After Hurricane Katrina in 2005, he lost millions of dollars. After rebuilding he dissolved the real estate company and, relocated to Atlanta in 2007.
In Atlanta, Dr. Mark McKenna founded ShapeMed a company offering wellness and aesthetics focused elective procedure centers.
In 2015 ShapeMed was purchased by Lifetime Fitness. After spending a year with the company it was bought out by a private equity firm and Dr. Mark McKenna has moved on to a new endeavor.
OVME is Dr. Mark McKenna’s vision for a nationwide network of cosmetic medical offices offering elective cosmetic procedures such as Botox injections, nutritional and weight counseling, laser hair removal, etc. But what makes Dr. Mark McKenna’s concept unique is the OVME also features virtual patient consults and an app which functions as an Uber for Botox patients. The app allows a customer to connect with a freelance practitioner who can make on-demand consults and house calls.
In an interview with Forbes, Dr. McKenna states that a network of practitioners will be established that function similar to Uber or Lyft. Practitioners consist of physicians, nurse practitioners, and physician assistants.
Dr. Mark McKenna says that they have raised more than 4 million dollars led by an Atlanta investment firm and that the first two centers will open in Atlanta and Nashville. He states that the primary competition for OVME will be local and regional competitors. He goes on to say that presently there is no national competition for OVME and he projects that the business will grow by 25 million dollars over the next five years.
Dr. Mark McKenna had his sights on being a doctor, as his dad was. He went to Tulane Medical School and earned a degree in 1999. Then, he decided to switch careers and established a real estate business in New Orleans. Things were going great for Dr. McKenna until Hurricane Katrina hit in 2005. Within hours, Dr. McKenna lost millions.
It’s difficult to start over again, but that is exactly what Dr. Mark McKenna did. He moved to Atlanta and created a chain of offices called ShapeMed. These clinics offered cosmetic treatments such as laser hair removal, botox injections and nutrition counseling. This lasted until 2015 when Dr. McKenna sold the business to the gym chain, Lifetime Fitness.
Currently, Dr. McKenna is focusing on a new venture. OVME recently opened in Atlanta. OVME (pronounced “Of Me”) is a chain of offices that will act like Uber for cosmetic treatments. Patients will have access to an app that will enable them to contact practitioners who will make house calls to do light cosmetic procedures.
Dr. Mark McKenna is excited about OVME, which opened in the Buckhead area of Atlanta in March. He stated that he is proud to bring this type of service to the Atlanta area and that he believes the needs of patients have greatly changed in recent years. OVME is his answer to these changes. OVME combines medical aesthetics with cutting-edge technology. The office of OVME is located on Peachtree road and occupies a 1,500 square foot space. The complex includes private treatment rooms and a meeting room for consultation purposes. The focus of OVME is to move away from the “one-size-fits-all” standard.
The vision of Dr. Mark McKenna consists of creating a national network of providers, similar to the Uber franchise. If a practitioner would like to earn extra money, they will be able to log in to the app and disclose what hours they are able to work and location. OVME will then connect them to need jobs in their location. Dr. McKenna feels that OVME will make $25 million dollars within the next five years.