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Chainsmokers Now Appeal to Audiences Outside of the U.S. and the U.K.

The Chainsmokers have been around since 2012 and they have created some hit songs during their short time in the industry. This group consist of two DJs from New York City. Most of the music that they have made in the past was designed to reach mainstream audiences. Their former blend of EDM and pop music created big hits such as Paris, Closer and Don’t Let Me Down featuring Daya. Currently, the group has moved toward a darker sound and a darker outlook.

Alex Pall of the Chainsmokers stated that the group had to start creating a different type of sound. He said that their old sound was extremely identical to the music that everyone is making. They wanted to move away from the upbeat, love and party lyrics they were used to doing. Now, they wanted to dabble into the darker side of existence. Pall stated that this new move was important for the group because they had to expand their sound and style.

Most American audiences are not drawn to dark music. They want up tempo party sounds that will keep them dancing and feeling good. The Chainsmokers new sound no longer fits that mode. When the group debut their song Sick Boy for American audiences it peaked to the 35th position on the Billboard 100 charts. From their it fell. The song did not get close to the top 10 which is a very important position for any song.

However, the song did break the top 10 in places such as Slovakia, Sweden, Germany, Austria, Czech Republic and Finland. The song actually reached the number 1 spot in the Czech Republic and Germany’s Dance music. In other words, the song did well enough to go gold and it gained great commercial success in nations where dark music is the norm.

Sick Boy is a successful tune. Just because it does not appeal to many American and U.K. audiences does not mean that it has failed. The Chainsmokers fanbase expands well beyond America’s and Britain’s borders. Many die hard American Chainsmokers fans did like the song. The Chainsmokers have not disappointed them at all with their new sound.

https://www.grammy.com/grammys/artists/chainsmokers