There used to be somewhat of a stigma surrounding botox, one which has significantly waned as the product and practice have become increasingly popular. One of the individuals who has decided to not just practice botox injections but to pioneer the field itself, is Dr. Mark McKenna who has recently launched a new project called, OVME (“of me”), which, the good doctor hopes, will be to the cosmetics field what Uber has been for personal transportation.
Dr. Mark McKenna acquired his degree at Tulane Medical School where, after graduating, he discerned that he could forge a more successful career as a entrepreneur than as a practicing doctor. Due to this realization, Dr. Mark McKenna began a series of businesses, starting with ShapeMed which operated out of a series of offices in Atlanta, offering cutting edge cosmetic treatments such as botox and laser hair aesthetics and general health and fitness advice and was highly successful due to McKenna’s aptitude in key-word indexing. Once 2015 rolled around Dr. Mark Mckenna decided to sell ShapeMed and joined up with a company called Lifetime Fitness, a gym chain; he quite around a year later and it was then he decided to once again found a new company called OVME, which remains his primary focus to this day.
OVME today operates under the promise of delivering cutting edge “curated medical aesthetic experiences in contemporary and welcoming environments.” In interviews Mr. McKenna has stated that his previous experience has revealed the importance of putting one’s business premium upon user experience, thus, the goal was to build a brand around a already established brand. As McKenna explains it in one of his recent interviews, there is a lot of customer recognition and trust in Botox, but very few retailers and businesses have the same level of trust with the product user base; OVME, hopes to change all of that and present a business which users will appreciate and trust as much as Botox itself.