Doe Deere is used to being the underdog, always having to try extra hard at success, and at the moment, it’s paying off. This is her time.
For the Russian-born young woman who dreamed big and delighted in the magic of the unicorn, Lime Crime makeup has now skyrocketed to fame. The modern makeup brand that delivers boldness in each pigmented product is raking in the numbers. Lime Crime has just exceeded two million followers on Instagram, and Doe Deere could not be more thrilled.
When it comes to the social media platform of Instagram, Twitter, SnapChat and others, internet-smart Doe Deere realizes the voice people can have there. Doe Deere isn’t just selling Lime Crime to her many global fans but engaging them as well.
[email protected] Instagram is one of the most colorful and pretty sites around. Fans post selfies with the hashtag ‘#limecrime’ in the name of beauty self-expression and inspiration. Fans are also alerted to the label’s newest products coming out like the Velvetines lipsticks in the Marshmallow and Raven duo.
Lime Crime has taken wild, crazy colored cosmetics to the mainstream level, and the giant makeup companies are now trying to play catch-up. The brand promotes makeup with an attitude of fearlessness, and if you want to put on green lipstick, then that is your choice and your power.
Doe Deere began her brand back in 2008, after being frustrated with the lack of imagination and vividness when it came to buying cosmetics. She happened to adore colorful makeup, and if she couldn’t hunt any down, she was going to create them herself. Today, Lime Crime cosmetics is known for its quality, highly pigmented products, especially in her Velvetines and Unicorn lipsticks and the cult favorite Grunge eye shadow palettes. The line is both vegan-free and cruelty-free.
Doe Deere understands that beauty is defined in many ways, and that is what her makeup is all about, standing proud and owning it.
The brand can be bought online at LimeCrime.com and at retailers like Urban Outfitters.