Honey Birdette to Expand Into Europe

Honey Birdette is an Australian lingerie brand. The brand is an enterprise that delivers Honey Birdette experience to its customers. The brand deals with designs that are exaggerated and are not found in other fashions lack. The honey brand develops new styles and collection ranging from delicate ones to thick ones. The designs are done in house. The brand has now launched a US e-commerce that is dedicated to the service. The plans that Honey Birdette brand has shortly is to expand its already existing UK rating portfolio from its initial three stores in total to forty stores by the end of the year 2018.

Honey Birdette brand was invented in the year 2006 by Elise Monaghan. The opening and launching of the US site were due to the ignition of the idea by the high rate of increase of the US based online sales within the last period of twelve months. The creation and launching of the US site were designed to improve the ease and speed of delivery to the customers, enhance the extension of the range of products together with easier returns. The Honey Birdette brand’s US site offers free delivery of goods costing over $50.

The other aim is targeting the US retail shops. Honey Birdette brand’s project to expand the UK store count is at its pick and is one of its ambitions. The overall project in Europe started last year in London when the brand first opened London Convent Garden. Afterwards, the brand launched other two branches: Leed’s Victoria and the Westfield White City. Honey Birdette brand has opened 55 outlets in the Australian home markets. Together with them, are the ten openings in the UK with its grand project of opening other stores to top the number in the UK by 2018. Honey Birdette brand also targets hot points and locations in the UK.

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