Honey Birdette The Lingerie Experts
Honey Birdette is an Australian lingerie brand and has launched a dedicated US e-commerce site. The Brand is planning to expand its business in the UK from three retail stores to 40 by the year 2018.
In 2006 Eloise Monaghan, an entrepreneur founded Honey Birdette brand. The brand was launched on the US site following a 374% increase in US online sales in just 12 months. The reason behind venturing to e-commerce was to enhance the customer experience, increase the speed of delivery for orders, get easier returns and provide wide product range to the US customer.
In addition, the brand is also targeting the retail market in the US and also intends to increase its retail business in the UK. The first retail store to be opened by the brand outside Australia was in London’s Convent Garden which was later followed by two other stores in Leeds Victoria Gate and Westfield White City.
The brand intends to open first ten more retail stores in the UK in cities such as Westfield, Stratford, Leeds, Liverpool, and Newcastle. The Brand ultimate goal in the UK is to have close to 40 stores by the end of 2018.In Australia, the brand has 55 stores and is also eyeing the premium locations in Europe.
The label premium prices range from 35 Euros for briefs and 60 Euros for bras. BBRC is the private company that backs the brand.
Honey Birdette is the first sensual boutique in Australia and was founded in the year 2006. The boutique provides clients with a wide range of Luxury lingerie, Bras, Thongs, and Panties.
The brand saw that there was a gap in the market for sexy bedroom accessories thus tapped the opportunity and today it is one of the leading brands in the lingerie business with branches in America and Europe.
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