Livio Bisterzo and his company Green Park Brands launched Hippeas – organic chickpea puffs – to a good market reception. Hippeas appeals to a hip consumer market looking to snack healthily. The fun snacks appeal to all snackers to try the new, healthy, and “better for you” treats.
Organic Chickpea Puffs
Hippeas snacks are crunchy, light, and low calorie. They are also certified organic, vegan, gluten-free, and kosher. The snacks have 4 grams of protein and 3 grams of fiber per single serve (1-ounce bag). Hippeas snacks are made from organic chickpeas that are certified by the USDA. They also come in attractive yellow packets.
The organic chickpea puffs come in six flavors: Pepper Powder (featuring pepper and sea salt); Far Out Fajita (with chili, cumin puffs, and paprika); Happenin’ Hickory (featuring sweet potato, smokin’ hickory, garlic, and onion); Vegan White Cheddar; Sriracha Sunshine (with paprika puffs and spicy jalapeno); and Maple Haze (syrupy sweet puffs). Hippeas Vegan White Cheddar and Far Out Fajita chickpea puffs are available at Starbucks locations nationwide. They will soon be available at other leading retailers such as Amazon and Whole Foods.
Speaking during the launch, Bisterzo expressed confidence that Hippeas is well poised to become a globally loved snack. He added that Hippeas embodies all the major global snacking trends while delivering a powerful and emotional storyline to the millennial audience.
Giving Back to Society
Hippeas has remained true to its famous mantra “Peas, Love & Giving Back.” The brand has partnered with a charity organization, Farm Africa, to help chickpea farmers in sub-Saharan Africa. Farm Africa operates in rural eastern Africa to help farmers achieve economic sustenance and end hunger in the region.
Livio Bisterzo is a businessman and entrepreneur from Italy. At age 18, he settled in London and enrolled at University of the Arts. He started his first entrepreneurial venture while still in college, specializing in marketing, youth culture, and events. Since then, he challenged himself by creating great brands across different industries. Some of his successful ventures include Kyoku for Men, Pollen St, Little Miracles, and Maddox Club.
Bisterzo is creative and has a passion for lifestyle brands, relationships, food, healthy living, design, sports, and team building. In 2015, Bisterzo created Green Park Holdings to make innovative multichannel drinks and food brands. The company aims to provide healthy organic products that have a lasting social and cultural impact. In 2016, Green Park Brands launched Hippeas.