Lime Crime, a vegan and cruelty free makeup company, was founded by Doe Deere in 2008. Her mission was to provide something new, that would stand out among other makeup giants already in the marketplace. Doe Deere wanted to found a company that was in line with her beliefs about not testing on animals and working with animal charities.
Lime Crime is known for being bold and new and having a cult following. Founder, Doe Deere, thinks that this is because her product, and the way they market it, is unique to their brand. For example, Lime Crime just launched new products with the Pantone color of the year, ultraviolet. This is just one example of the way Doe Deere has created a product so keen on innovation and inspiration. In fact, she would advise up and coming entrepreneurs to think about gaps in the market place and where they might be able to fill those gaps with a really neat, new product. She goes on to recommend thinking about what you would like to see in the market place and making that happen!
Another thing that Doe Deere wanted to incorporate in her company was makeup that was completely smudge proof and that’s what Lime Crime has become known for. Doe Deere will not release a new product unless her entire team believes in it and is behind it.
Bold and glittery products can often be found in the Lime Crime line. Doe Deere thinks that this is because we are in an age where self-expression is extremely valued and fostered. People are able to express themselves using makeup in ways that they may not have been able to before. And now Lime Crime is here to help them.
There is so much thought put into every product and every pallet that Doe Deere says there is a story that goes with every color pallet. Usually it is focused on a certain look or style that could be conveyed through the colors, their products are never random. This allows users to have a more complete and thoughtful look as they experiment with bold colors and glitter.
If you are not used to using bold and glittery shades in your makeup, Doe Deere suggests that you start with something small to see how you like it and to try wearing it at home first. She explains that the more you see yourself in these bold colors and interesting shades, the more comfortable you will become with being out in the world looking bold. She also explains that it will help project more confidence as you rock your new look.
People have been raving about the packaging of Lime Crime, in fact, Instagram cannot seem to get enough of it. Her product packaging is inspired by nostalgia, toys and things that remind her of candy. Nothing dull or boring and always unique to Lime Crime.
Instgram has been very helpful in terms of launching new products and getting the Lime Crime name out there. Doe Deere explains that her company loves to interact with people on Instagram and loves to see people using her product. Lime Crime has also branched out into hair dye, another passion of Doe Deere.
Everything that Doe Deere does, and the mission of Lime Crime, is to help people foster their individualist. Learn more: http://www.revelist.com/beauty-news-/doe-deere-controversy/11973