There are many women entrepreneurs in the world today. However, not many of them have a business acumen that matches that of Doe Deere. Her story is one of victory and hope. The lady has managed to build herself a name in the beauty industry and the world of business in general. Because of her business skills and entrepreneurship capabilities, Doe has been able to change the industry she is in, and especially the beauty industry. Doe is therefore a force to reckon with an inspiration to many women who look up to her.
Doe Deere’s story is one which is unique. It begins way back when she was born in Russia. She later moved with her parents to the United States of America where she was raised and grew into the woman she is today. Doe, interestingly, was never interested in makeup and beauty while she was growing up. It is however, interesting how she became enthusiastic about it and decided to give it a try later on. She was once a young girl who did not put on makeup or worry about fashion and making a statement but how things change! Her journey is one that has been that of many entrepreneurs who found a way and followed it to the end, however narrow the path was.
As a young lady trying to know how makeup and beauty worked, Doe Deere decided to make online videos to show others how to do their makeup and to match clothes with the right shade of lipstick. She got so interested in her new adventure that she decided to make clothes and sell them to buyers using online platforms like ebay. While she was selling her clothes, she discovered that there were no matching makeup options for them. This was how the idea of creating and developing her own makeup came into mind. She decided to start a company which she later called Lime Crime. The company, which became a boom from the start was created in 2008.
Doe was enthusiastic about her new business and even launched her first products the next year. This was the advent of the famous Unicorn Lipsticks which became an instant craze. Four years later, she launched the Velventines which were her first matte lipstick options in the beauty market. They became an instant hit because ladies saw the opportunity to try on daring colours which the line readily availed. As the CEO and the founder of the company, Doe always puts her unicorns in mind when she makes new products. She launched vegan products starting 2012 and has always stuck to her policy of producing quality makeup products for her clientele.