Long gone are the days where a woman wanting to get into the music industry had to be a performer or go home. Some of the most powerful women behind the scenes in the music industry are now women. Record labels such as Interscope, Atlantic, and Warner Bros. have women in prominent leadership roles. The winner of Billboard’s Executive of the Year award was Julie Greenwald the Chairman and COO of Atlantic Records.
Desiree Perez, who prefers to be called Des, is one such powerful executive in the entertainment and music world. Des is the COO of Roc Nation Records, a record label that was founded by Shawn “Jay-Z” Carter in 2008. Des has been an associate of Carter’s for nearly 20 years and she has handled jobs in a variety of Carter’s ventures.
Most recently, Desiree Perez was able to create a relationship between Sprint and Roc Nation. With her revered negotiation skills, she convinced Sprint to invest 200 million dollars in Roc Nation’s music streaming service, Tidal. Coming from the deal was an arrangement to offer free downloads of Jay-Z’s albums to customers of Sprint. This deal and similar deals have resulted in Jay-Z’s last two albums “Magna Carta Holy Grail” and “4:44” going platinum before they were even released on store shelves and app stores.
Perez’s efforts at Roc Nation are not only limited to marketing and promoting Jay-Z. Perez has worked with many different artists who are signed to Roc Nation and Roc Nation imprints. Perez is partially responsible for the success of Roc Nation artists like Kanye West, Beyonce, Rihanna, and Big Sean.
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