On April 2017, Norma Pattiz (PodcastOne’s CEO), together with the vice president of Edison Research Strategy, Tom Webster, announced the findings of its lift research study. The progressive studies of advertising tests included the five leading customer brands in the country, across five diverse classes of product and service. The study, which was conducted during the last six months of 2016, disclosed the substantial positive influence that Podcast enjoys as far as product awareness, propensity to purchase, as well as perception is concerned.
Notable findings from the research study include:
1.Over 60% of Podcast listeners usually refer to a specific brand of grocery after the Ad runs – up from 7% among the listeners in the pre-study.
2.A comparison of the independent product responsiveness before and after research showed a growth of 47% for financial service, 37% for car after-market, and 24% for a grass and garden products.
3.1/3 of the respondents had a positive perception of car aftermarket good after the research study which was an improvement from the 18% before research. After the research, 22% of the people interviewed admitted that they were almost convinced of the benefits associated with using a garden and lawn product ;an upward move from the previous 16% in the pre-research. Learn more: https://podcastone.com/About-Us
4.The awareness of a particular campaign for an aftermarket automobile and an informal restaurant grew by 60% and 76% respectively after the research.
About Norman Pattiz
Norman Pattiz is the founder and executive chairman of PodcastOne.He also founded Westwood One. Under his leadership, Westwood One became the most prominent provider of news, entertainment, sports as well as talk and traffic programming in the America’s Broadcast sector. Norman Pattiz has been in radio syndication for more than 40 years.
Pattiz established Courtside Entertainment Group to facilitate production and distribution of quality programming. It is during this period that he identified the unexploited opportunities in the audio-on-demand industry, an observation that gave birth to PodcastOne towards the end of 2012. It did not take long before PodcastOne became the market leader in production and distribution in the audio-on-demand programming industry.
Asked about the worst job he has ever had during an interview with Ideamensch, Norman Pattiz said that he has never had a bad job. If he were to get the opportunity to start his career afresh, Norman said that he would not change anything. According to Norman Pattiz, being the first one in the morning and the last one at night is one of the strategies that have helped him grow in business. He encourages people to stay busy, engaged and excited at all times.