Category: Radio

PodcastOne Doing Extremely Well In the Hands of CEO, Norman Pattiz

On April 2017, Norma Pattiz (PodcastOne’s CEO), together with the vice president of Edison Research Strategy, Tom Webster, announced the findings of its lift research study. The progressive studies of advertising tests included the five leading customer brands in the country, across five diverse classes of product and service. The study, which was conducted during the last six months of 2016, disclosed the substantial positive influence that Podcast enjoys as far as product awareness, propensity to purchase, as well as perception is concerned.

 

Notable findings from the research study include:

1.Over 60% of Podcast listeners usually refer to a specific brand of grocery after the Ad runs – up from 7% among the listeners in the pre-study.

 

2.A comparison of the independent product responsiveness before and after research showed a growth of 47% for financial service, 37% for car after-market, and 24% for a grass and garden products.

 

3.1/3 of the respondents had a positive perception of car aftermarket good after the research study which was an improvement from the 18% before research. After the research, 22% of the people interviewed admitted that they were almost convinced of the benefits associated with using a garden and lawn product ;an upward move from the previous 16% in the pre-research. Learn more: https://podcastone.com/About-Us

 

4.The awareness of a particular campaign for an aftermarket automobile and an informal restaurant grew by 60% and 76% respectively after the research.

 

About Norman Pattiz

Norman Pattiz is the founder and executive chairman of PodcastOne.He also founded Westwood One. Under his leadership, Westwood One became the most prominent provider of news, entertainment, sports as well as talk and traffic programming in the America’s Broadcast sector. Norman Pattiz has been in radio syndication for more than 40 years.

 

 

Pattiz established Courtside Entertainment Group to facilitate production and distribution of quality programming. It is during this period that he identified the unexploited opportunities in the audio-on-demand industry, an observation that gave birth to PodcastOne towards the end of 2012. It did not take long before PodcastOne became the market leader in production and distribution in the audio-on-demand programming industry.

 

Asked about the worst job he has ever had during an interview with Ideamensch, Norman Pattiz said that he has never had a bad job. If he were to get the opportunity to start his career afresh, Norman said that he would not change anything. According to Norman Pattiz, being the first one in the morning and the last one at night is one of the strategies that have helped him grow in business. He encourages people to stay busy, engaged and excited at all times.

 

Norman Pattiz’s PodcastOne Improves Marketing of Brands

Norman Pattiz is the founder of PodcastOne. Both Norman and Tom Webster, the VP of strategy in Edison Research announced the results of studies concerning advertisement tests. The categories of the tests involved products and services in five major national consumer brands. The study which took the last half of 2016 showed a positive impact in the podcast advertisements. The products’ demand went high.

 

The study showed that a specific grocery brand had over 60% listeners mentioning it, an improvement from 7%.an improvement of 47% and 24% was evident in awareness of financial services products and using a lawn and garden product consecutively. The results also showed a growth of 6% in people who were likely to use the lawn and garden product. After the study, there was an increase of 76% for awareness a casual dining restaurant was. Edison Research divided the survey into different categories. One category was for well-known brands but was launching new messages on the products. Another group was a brand that was lesser-known and wanted to get famous. The advertisement campaign ran for 4-6 weeks in all podcasts, and the results showed that the podcast audience was interested in brand messages. The results also displayed an increase in willingness to purchase the products. Norman Pattiz said that the podcast is better than the traditional way of advertising.

 

Norman Pattiz has an experience of over forty years in radio syndication. Westwood One is a mass media company based in America. Pattiz is the founder of the media company. Westwood One is the most significant provider of news, entertainment and to the Broadcast Industry. Westwood One also managed NBC radio networks, NFL football, March Madness, CNN radio and a wide variety of talk shows. In 2010, Norman founded Courtside Entertainment group which was to produce quality programming. In 2013 Norman launched PodcastOne. Today, the famous line up of personalities in PodcastOne includes Steve Austin, Larry King, and Chris Jericho.

 

Norman is a member of the Broadcasting Board of Governors of the USA. The Broadcasting Board of Governors oversees all nonmilitary broadcasting services in the US. The broadcasting services include Voice of America, Radio Liberty, and others. Norman was responsible for launching America’s Arabic language television and radio services to all countries in the Middle East.

 

Norman believes that the best way to bring his ideas to reality is by implementing them. When Norman gathers a plan, he merely accesses whether it is possible for him to achieve it. Norman also believes in waking up early and sleeping late as a strategy that has helped his business grow. Norman also advises people to use their money wisely. Learn more: http://normanpattiz.com/

 

Norman Pattiz Announces That Norman Lear Will Host A New Show Known As “All Of The Above”

Norman Lear is set to host a new show, “All of the Above,” on PodcastOne. Lear is a renowned writer, producer, creator, and director. The World War II veteran has been associated with the creation of popular sitcoms such as Good Times, All in the Family, One Day at a Time, Maude, and The Jeffersons. His works have contributed greatly towards revolutionizing the American televisions. Lear seeks to bring the revolution to the podcast industry with his newest show. Norman Pattiz, the founder and executive chairman of PodcastOne, announced that the show would be aired on a weekly basis.

Norman Lear’s All of the Above show will bring to listeners a wide range of conversations covering current news, music, social issues, and comedy to family. In addition, the show will contain unique perspectives of politicians, celebrities, and ordinary Americans. Paul Hipp will be featured on the show every week. Hipp is an actor and composer. He is also Lear’s friend and sidekick.

The early episodes of the show will feature host celebrity guests such as America Ferrera, Jerrod Carmichael, Julia Luois-Dreyfus, and Amy Poehler. During Louis Dreyfus’ visit, the show will be revolved around the basketball talents of the celebrity’s son. Ferrera will talk on training for triathlon while Poehler will divulge his views on religion. In addition, Carmichael will deliberate on race in media. The first episode of the series was released on May 1 and is available on PodcastOne’s app and iTunes. Listeners can also access the content directly on PodcastOne.com. Lear will release new episodes every Monday.

Speaking on the upcoming launch of his podcast, Norman Lear said that he had waited for more than half his life to start a podcast. He notes that he is eager to become a peer in the field and capture the sector’s fast expanding audience base. Moreover, Pattiz said that the inclusion of Lear in PodcastOne’s network was a huge boost to the platform. He also welcomed more celebrities to launch their Podcasts on PodcastOne. This information was originally reported on Finance Yahoo as outlined in this link https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html

About Norman Pattiz

Norman Pattiz is an American radio personality, entrepreneur, and executive leader. The entrepreneur is known for founding different media companies such as Westwood One and PodcastOne. Pattiz’s PodcastOne is the largest advertisement funded podcast platform globally. Its network includes celebrities such as Larry King, Laura Ingraham, and Chris Jericho. Pattiz has been using his 40 years of experience in the broadcasting industry to enhance the success of these companies.