Desiree Perez or in short Des Perez is a close associate to the well known Jay Z for almost twenty years and has an incredibly long track with running the SC Enterprises. The given article first talks about how Tidal has been going through a sort of renaissance. The article talks first talks off how Tidal nails giant album exclusives one after another such as Beyoncé, Rihanna and Kanye West from their premiere co-owner talent. It then goes on with explaining how the Tidal app is at an incredibly high point, higher than it has ever been in Itunes. According to reports it has added at least one million trial members since February 22. This is were Des Perez comes into play. It was soon questions who exactly was organizing these productive and high class artist plays and sources soon pointed to Desiree Perez.
Des Perez has proven to be qualified for such an important position as she is incredible when it comes to crunching numbers, is a tough and fierce negotiator and has an unique history that the article states not even Empire’s own Cookie would not go up against. Des Perez had a hand in negotiating the Beyoncé Formation stadium as well as played a strong part in the the Rihanna Samsung deal. Des Perez is part of a collective that runs the entire operation of Roc Nation, it’s sections of management, labeling operations as well as publishing. This collective also runs the forces that is behind Tidal. This special collective is called Hova Circle of Influence and the other individuals involved it is includes Jana Fleischman, Chaka Pilgrim, Jay Brown and Ty Ty Smith.
Dez Perez has been doing a phenomenal job with helping such a large business grow and manifest. This woman is no pushover and takes defiant charge when it comes to the line of success and help these inspiring artists as well as their business itself. She has been in this field of business long enough to know the ropes and strings and no doubt will bring further success to not only Tidal but also to artist such as Beyonce and Rihanna as well.