There are few men more iconic to country music than Keith Urban. While considered to be one of the men who defines country, he has been enjoyed in multiple venues outside the strict country realm. This was the case at the 2018 South by Southwest lineup. Because the SXSW gathering is highly eclectic the country radio superstar Keith Urban felt right at home during his performance.
After having a lengthy interview at the Austin Convention Center for fans, he was fresh and ready to stir up more of his fans at Stubb’s with a few jokes while entertaining them with his highly prized Australian American style twang. The set was 80 minutes in length and was an unusually long one by SXSW standards. But his lengthy time on stage didn’t even make Urban flinch. He seemed to relish the smaller venue that brings people up close and personal with their favorite entertainers.
Known for his quiet country ballads filled with charming country music prowess, Urban was at his best delivering his musical hits without missing a note. He joked with the crowd and compared the VIP balcony seats of the arena to royalty saying the seats were the best like an episode of “The Crown!”
The festival goers were very taken by him and the night showed exactly why the new focus of diverse music at the SXSW festival is a positive one. The intimate gathering allowed fans to see the elements that inspire the artist in Urban. His bold, colorful music and his soft tenor twang were front and center.
In his heartfelt interview pre-show, Urban spoke candidly about how his life has changed during his years in the country music industry. The interview showed a calm side of Urban whose married family life with Nicole Kidman has settled well with his Country music. He summarized his growth by saying, “The only thing that’s changed in my life is I’ve more so become the person I was trying to be.”