Shoppers who are looking for a new trend to participate in are shocked when they try out Fabletics for the first time. The company that was established in 2013 has increased the number of sales it has year after year. How are they doing it, you ask? It’s simple. The reverse showroom technique is being used to bring more shoppers into their store. A virtual showroom is created and the shoppers will be asked to take the lifestyle quiz which helps them to distinguish which items are suited for each shopper.
Not all shoppers are interested in reverse showrooms because the lack of trying things on is what makes it hard to figure out if something fits or not. The good thing about Fabletics however is that you do not have to keep the items you get month after month. Each time you are shipped an order of Fabletics, you will be able to return it for something else that the shopper might like or they can save the credit to their membership for any future orders.
The original launch date was in 2013. After opening the showroom floor on the internet, the business grew to over $235 million dollars of revenue. The product that Fabletics sells has shoppers standing behind the product. The membership allows for users to be shipped a package each month that they opt to get with products that they will love, for a much lower cost than what others charge for their athletic wear.
The growth of the business is not only due to the line of products that they have but is also standing behind the spokesperson at the front of their business. An ideal spokesperson is going to trust the product that they are selling. For most consumers, they want to purchase something that they can see others using that are celebrities. Kate Hudson was asked to become the spokesperson of the brand and being a top paid actress is what makes others want to purchase the same products to wear.
Any number of celebrities are seen pushing products on shoppers and consumers. The problem is then do you trust what the person is selling? Maybe the question should be, do you see them actually in the product in their spare time? Do you see them in the products outside of the commercials and sales? Kate Hudson knew that she had to be seen for others to want to join. Staying actively involved with the business is another reason why people are choosing the brand. Kate makes sure that when she enters the gym daily, that she is seen in the same products that she sells. It is no surprise to shoppers who watched as the items were released. Upon advertising the products, Kate sits in on meetings, planning sessions and more in order to stay connected with the products.
High end products are defined by the price tag of the product. The higher the price, the more that product is worth in quality. For Fabletics, they didn’t want to have this theory. They wanted to sell a quality product but without the gigantic price tag. Taking a lesson from other big name businesses, Fabletics used this to their advantage. Determining the price by the quality of the item is the first step that the business wanted to avoid. Instead of jacking up the price for the quality of the active wear, they decided to start a membership based shop where users can keep track of their shipments, orders and costs through Fabletics.
Fabletics has sown incredible growth since the inception of the company. While the business is not the first to delve into the sales of women’s athletic wear and accessories, this online subscription retailer has managed to set itself apart from competitors. In fact, Fabletics has been noted to be the top dealer of athleisure products. The brand was originally launched in 2013. Since then, the revenue has increased by over 200% and there are over one million paying customers. The most common question for other businesses and organisations is simple: how has Fabletics achieved this incredible growth within a short time?
The Power of Crowd Sourced Reviews
In the past, consumers had to rely on the details provided by a company on any product before purchase. The buyer would look at the product description on official websites and other online stores before making their decision. However, this has changed over the last few years. In simple terms, the purchases made by customers are currently being controlled by the power of the online crowd. People who want to buy any item will check crowd-sourced reviews for information.
The obtained data will help them decide whether to purchase or not. This trend can be attributed to the fact that other customers are considered more reliable than the suppliers, retailers and manufacturers who are primarily motivated by profit. Due to this general trend and the changes in the practices of the consumers, more brands are focussing on marketing strategies which leverage the power of crowd-sourced reviews to improve the popularity of the brand.
Fabletics has grown because the business understands the importance of customer reviews in marketing. The company leveraged the general prominence of reviews provided by user from the initial launch through the continuing journey. As a result, the brand was able to inspire customer loyalty due to the presented information. In addition, there was an increase in the acquisition of clients and customer retention. Simply speaking, there is great power in customer reviews. They increase ranking in search engine results, drive higher revenue and encourage new customers to try out unknown products.
Kate Hudson and Fabletics
Since the inception of Fabletics, Kate Hudson has been a valuable partner in the founding of the athleisure brand. The goal of the brand was to create beautiful workout wear which was affordable and inclusive. The founders of TechStyle Fashion Group have worked together with the actress to accomplish just that. Apart from sourcing reviews from general customers, Fabletics has also leverage the reviews provided by celebrity users such as Demi Lovato.
Kate Hudson has plans to open 100 of the Fabletics stores in the next five years and there is no turning back. She’s going full steam with this because this company has become a leader in athletic clothing for women. She knows that her fans are going to support what she is doing because they have become very loyal to the brand. She has a ton of subscribers that get clothes shipped to their homes automatically on a monthly basis.
They have signed up for VIP membership and they have elected to get their credit cards charged monthly for the clothing that they acquire. This is how Kate Hudson knows how strong her customer base is. She has been putting in the work and getting as many people as possible to sign up for the style quiz. This is where she gets information about the type of clothing that women are interested in. She also has a pretty accurate count of people that she can depend on for sales each month. This is all part of the business model that was created by Adam Goldenberg to analyze the data metrics for Fabletics. This business model was used for JustFab previously, and it has served the same purpose of developing a better business model for Fabletics as well.
People really love Kate Hudson, and they are going to be impressed with all the moves that she makes with Fabletics because she is expanding the brand. People are seeing thousands of garments that are offered by Fabletics, and this shows that she has a vast selection of athletic gear. Most people would agree that she offers more athletic clothing options through Fabletics for women than just about any other store. Even Amazon would have a hard time competing with Fabletics and all of the various brands of clothing that this company offers.
So many people have become fans of Fabletics because this offers a trendy selection of clothing that may not be found anywhere else. It is definitely a difficult thing for people to find clothing that is trending when it comes to athletic clothing. Most of the stores that sell athletic clothing for women are selling garments that look the same. Kate Hudson want to take Fabletics and add a unique blend to the athletic clothing world. She wanted to focus on comfort for working out, but she did not want to neglect style in the process.
Many women that have seen her brand will agree that she has made the perfect marriage of style and comfort. There are a lot of people that are showing their workout gear off as they create videos and workout on social media. It is very common to see people in a stylish outfit on Twitter or Facebook with a workout regimen that often inspires other people. When people see someone working out in clothing that is found on the Fabletics site it is usually going to at least prompt them to visit the site.
Are you an active woman always on the go and looking for clothes to fit that lifestyle? Fabletics can be just the right brand for you. The company is led by renowned actress and personality, Kate Hudson. The company is focused primarily on how Kate Hudson can help revolutionize the way people find their products. Hudson loves the fact that the company is reaching out to everybody out there who want activewear, and she works very close with the team at hand to ensure that customers are getting satisfactory experiences with the company. Kate Hudson’s Fabletics is known for being the solution for everything you need for when you want quality active wear in one spot.
They are opening up several new shops and stores in person to allow for people to actually get to do some window shopping and try on the clothes without any of the awkward embarrassment of just wanting to try new clothes on. Kate Hudson wants to provide people the chance to get to be a part of Fabletics without having to be just online. The in person stores are great for experiencing Fabletics at its best. Now you can window shop to your hearts content without worrying if the clerk at the counter is judging you or not.
Fabletics is the company that Hudson is proud to take over and handle. She checks up on everything within the company. Things like handling the online store and what clothes get sent in or not, how much the company earns a week, alongside what ways to advertise and market the company is best. There are more than just traditional ways to advertise, and the brand is trying to utilize Hudson on her work to make sure the brand is reaching its goals online and throughout the different platforms there are.
Kate Hudson is by far one of the best people for the job because she loves the business aspect. For almost three years of her time, she has spent working with the team behind Fabletics to ensure that they are successful. Hudson takes on the role of the Mother figure for the company because she knows what she is capable of and what she can offer. This is the company to buy from because they care about their fans. Take their quiz and let them know what you are mainly looking for so they could give you what’s needed.
When we hear the words “lip balm” we often think of the largest brand name out there called “Chapstick.” A simple tube of lip balm with a label reading “active ingredients” which only had a total of three flavors; original, mint, or cherry. However, seven years ago a small ball of lip balm began hitting the shelves everywhere. From Walgreens to Walmart to Racked, and even Target these cute little pastel colored spheres gained popularity. They became so popular that celebrities began using them! Such celebrities as Miley Cyrus, Christina Aguilera, and even Kim Kardashian were caught taking balls of the lip balm out of their bags. Yes, that’s right you may have guessed what these balls of lip balm are called; EOS! But what does EOS stand for?
EOS stands for Evolution of Smooth and they are now everywhere! How did they do it? EOS created a $250 million company that has become the second best-selling lip balm in the country, after Burt’s Bees. The company sells over 1 million units a week and the future looks even more promising because the global lip care market is estimated to steadily increase to $2 billion by 2020. Not only that, the design of EOS lip balm has become indistinguishable from their 100-year-old predecessor, Chapstick. The good people at EOS noticed that even though lip balm has been a unisex commodity for years, it was mainly used by women in their daily beauty routines. With this information in mind, EOS began to market their advertising towards women. Rather than just being a regular lip balm, EOS wanted to have an emotional connection with users. So, they came up with the slogan, “The lip balm that makes you smile” and they hit the nail on the head. Read the full history of EOS on fastcompany.com.