Category: Beauty Expert

Dr. Mark McKenna Brings OVME To Atlanta

Dr. Mark McKenna had his sights on being a doctor, as his dad was. He went to Tulane Medical School and earned a degree in 1999. Then, he decided to switch careers and established a real estate business in New Orleans. Things were going great for Dr. McKenna until Hurricane Katrina hit in 2005. Within hours, Dr. McKenna lost millions.

It’s difficult to start over again, but that is exactly what Dr. Mark McKenna did. He moved to Atlanta and created a chain of offices called ShapeMed. These clinics offered cosmetic treatments such as laser hair removal, botox injections and nutrition counseling. This lasted until 2015 when Dr. McKenna sold the business to the gym chain, Lifetime Fitness.

Currently, Dr. McKenna is focusing on a new venture. OVME recently opened in Atlanta. OVME (pronounced “Of Me”) is a chain of offices that will act like Uber for cosmetic treatments. Patients will have access to an app that will enable them to contact practitioners who will make house calls to do light cosmetic procedures.

Dr. Mark McKenna is excited about OVME, which opened in the Buckhead area of Atlanta in March. He stated that he is proud to bring this type of service to the Atlanta area and that he believes the needs of patients have greatly changed in recent years. OVME is his answer to these changes. OVME combines medical aesthetics with cutting-edge technology. The office of OVME is located on Peachtree road and occupies a 1,500 square foot space. The complex includes private treatment rooms and a meeting room for consultation purposes. The focus of OVME is to move away from the “one-size-fits-all” standard.

The vision of Dr. Mark McKenna consists of creating a national network of providers, similar to the Uber franchise. If a practitioner would like to earn extra money, they will be able to log in to the app and disclose what hours they are able to work and location. OVME will then connect them to need jobs in their location. Dr. McKenna feels that OVME will make $25 million dollars within the next five years.

LimeCrime Makeup Is Bold Beauty With A Conscience

Being totally transparent in beauty is important to Doe Deere. She is the founder and CEO of LimeCrime cosmetics and has worked hard to ensure that every lipstick, eyeshadow, highlighter, hair tint and other products meet the highest ethical standards.

The Los Angeles-based brand is proudly vegan and cruelty-free from head-to-toe; the company does not test on animals, and each makeup item never features animal ingredients or byproducts such as beeswax, lanolin, whey and carmine. Doe Deere and her staff are true animal lovers and respect the earth’s beautiful creatures.

Both Leaping Bunny and PETA are two well-respected organizations known around the globe that hand out certification to makeup brands, but they do it on a very strict basis. Doe Deere’s beauty company is admired for achieving the certifications, and her makeup fans are thrilled about Doe Deere standing proudly for animals who don’t have a voice in the matter.

LimeCrime cosmetics offer glamorous palettes in mesmerizing colors, textures and modern details. One of the prettiest and most luxe is the Venus XL Palette. Talk about goddess-worthy; these sumptuous eyeshadows feature 18 smooth as butter formulas in four finishes that include matte, matte sparkle, glow and metallic.

The shades are feminine, sexy and versatile. For example, taupe with pink sparkle (Fresca) to muted cranberry (Triumph) to midnight wine (Botticelli) are highly pigmented and last for hours. The Venus palettes always sell out quickly and have earned the brand cult status.

Unicorn Hair Tints are another fabulous vegan beauty product that keeps one’s mane alive with vibrant shades in the gentlest formulas. The colors are an explosion of rainbow bright beauty and feature shades like electric-violet purple, rich teal, stone grey, burgundy red and chick-yellow.

The tints are moisturizing and fade out gracefully. These formulas do not contain bleach or other harsh chemicals.

Doe Deere launched her brand in 2008 and developed LimeCrime as a beauty label that empowers the women and men who wear it.

Find out more about LimeCrime: