As the technology continues to evolve regarding smartphones, and with nearly everyone utilizing at least one or a regular basis, the ways in which companies advertise have changed to accompany this trend. Lori Senecal, marketing expert and Chief Executive Officer of Crispin Porter and Bogusky, LLC, recently sat down to discuss the changing trends regarding online advertising. Mobile advertising has now replaced desktop advertising as the dominant form of online marketing, in fact, as desktop advertising continues to drop as the years’ pass, mobile advertising continues to increase at an exponential rate. In 2015, the revenue from online advertising reached an incredible $60 billion, with the vast majority of this coming from well-executed mobile ads. Recent studies have revealed that people spend as much as 25 percent of their daily lives on their mobile devices, and as this trend continues to rise, so will the revenue potential for businesses that implement this strategy. For more details visit LinkedIn.
According to Media Post, in recent years, social media has begun taking over, with platforms such as Facebook, sitting at, or near the top. Between the years 2014 and 2015, the advertising revenue of Facebook jumped an astounding, 60 percent. Google has also been a major beneficiary of this trend, seeing a jump in 20 percent over that same time period. Together, Facebook and Google controlled a 76 percent share of the revenue growth over that time period, meaning that these two platforms were the most powerful mobile advertising tools to utilize. Check out Inspirery to see more.
Today, Lori Senecal has proven that many people choose to implement an ad blocking software for their mobile devices, revealing that at least half of users are bothered by ads. In order to combat this problem, many companies have begun cutting the time of their ads, allowing users to remain focused on the ads without losing interest, due to the fact that many people are often eager to resume their prior activities. Companies such as Snapchat, Spotify, and Universal Pictures seemed to benefit the most from these shorter ads, with some of them garnering upwards of 14 million views.