There is no doubt that the ways in which political candidates can reach possible voters are changing. Impersonal door-to-door canvassing, one of the traditional approaches, is producing little results while utilizing huge amounts of volunteer hours and campaign funds. Also, people are more likely to vote along party lines than they once were, adding additional issues to persuading people to vote for different candidates.
The Democratic party has been looking at these obstacles to effective canvassing and have found a way they believe will be effective in helping them to persuade more voters. They are using software created by NGP Van. This software saves time and money by streamlining many of the activities that were once done manually. For instance, NGP Van has developed MiniVAN software that is called Distributed Canvassing. Distributed Canvassing helps by mapping the best canvassing routes for the volunteers to take based upon the area they want to target. This is something that volunteers once had to do themselves that was very time-consuming. They call it “cutting turf”, and it meant hours of figuring out routes and distributing maps to volunteers. Now this time can be freed up to figure out how to best target each household.
NGP Van also helps find information about each household, allowing the volunteers to talk about issues that might most matter to that household. As an example, NGP Van might mark a household as having a veteran in it. Volunteers can then make sure they talk about their candidate’s views and ideas on veteran care.
This personalization and process streamlining may be what is needed in today’s world to effectively reach possible voters. NGP Van also offers targeted e-mail services, integration with social networks and more. NGP Van is going to help the Democratic party better reach voters and get the right messages to them.
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