Archives: April 2017

EOS: Lip Balm For Everyone!

When we hear the words “lip balm” we often think of the largest brand name out there called “Chapstick.” A simple tube of lip balm with a label reading “active ingredients” which only had a total of three flavors; original, mint, or cherry. However, seven years ago a small ball of lip balm began hitting the shelves everywhere. From Walgreens to Walmart to Racked, and even Target these cute little pastel colored spheres gained popularity. They became so popular that celebrities began using them! Such celebrities as Miley Cyrus, Christina Aguilera, and even Kim Kardashian were caught taking balls of the lip balm out of their bags. Yes, that’s right you may have guessed what these balls of lip balm are called; EOS! But what does EOS stand for?

EOS stands for Evolution of Smooth and they are now everywhere! How did they do it? EOS created a $250 million company that has become the second best-selling lip balm in the country, after Burt’s Bees. The company sells over 1 million units a week and the future looks even more promising because the global lip care market is estimated to steadily increase to $2 billion by 2020. Not only that, the design of EOS lip balm has become indistinguishable from their 100-year-old predecessor, Chapstick. The good people at EOS noticed that even though lip balm has been a unisex commodity for years, it was mainly used by women in their daily beauty routines. With this information in mind, EOS began to market their advertising towards women. Rather than just being a regular lip balm, EOS wanted to have an emotional connection with users. So, they came up with the slogan, “The lip balm that makes you smile” and they hit the nail on the head.  Read the full history of EOS on fastcompany.com.

https://www.facebook.com/eos/

Desiree Perez: The Woman Behind The Scenes Of Roc Nation

***UPDATE*** April 5th, 2017– Desiree Perez and the Tidal family are happy to announce the release of Beyonce’s new video, honoring her 9th anniversary with Jay Z. Read more and get the link to download the video below.

Desiree Perez or in short Des Perez is a close associate to the well known Jay Z for almost twenty years and has an incredibly long track with running the SC Enterprises. The given article first talks about how Tidal has been going through a sort of renaissance. The article talks first talks off how Tidal nails giant album exclusives one after another such as Beyoncé, Rihanna and Kanye West from their premiere co-owner talent. It then goes on with explaining how the Tidal app is at an incredibly high point, higher than it has ever been in Itunes. According to reports it has added at least one million trial members since February 22. This is were Des Perez comes into play. It was soon questions who exactly was organizing these productive and high class artist plays and sources soon pointed to Desiree Perez.

 

Des Perez has proven to be qualified for such an important position as she is incredible when it comes to crunching numbers, is a tough and fierce negotiator and has an unique history that the article states not even Empire’s own Cookie would not go up against. Des Perez had a hand in negotiating the Beyoncé Formation stadium as well as played a strong part in the the Rihanna Samsung deal. Des Perez is part of a collective that runs the entire operation of Roc Nation, it’s sections of management, labeling operations as well as publishing. This collective also runs the forces that is behind Tidal. This special collective is called Hova Circle of Influence and the other individuals involved it is includes Jana Fleischman, Chaka Pilgrim, Jay Brown and Ty Ty Smith.

 

Dez Perez has been doing a phenomenal job with helping such a large business grow and manifest. This woman is no pushover and takes defiant charge when it comes to the line of success and help these inspiring artists as well as their business itself. She has been in this field of business long enough to know the ropes and strings and no doubt will bring further success to not only Tidal but also to artist such as Beyonce and Rihanna as well.

 

Download Tidal and watch the new Beyonce video here.

 

source: http://hitsdailydouble.com/news&id=299940